Energizing the Groundswell

According to Li and Bernoff, "energizing the base is a powerful way to use the groundswell to boost your business". This is due to the fact that when a customer is energized then they will become the viral marketer who lets others know about your brand, product or service. This is known as word of … Continue reading Energizing the Groundswell


The Social Technographics Profile

In Charlene Li and Josh Bernoff's 2011 book Groundswell: Winning in a world transformed by social technologies, they introduce the concept of the groundswell. The groundswell is “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (Li & Bernoff, 2011, pg. 9). Chapter … Continue reading The Social Technographics Profile