Listening to the Groundswell

As we discussed in my last post, users of the groundswell can fall into seven categories. In case anyone forgot what the groundswell is, it is defined by Charlene Li and Josh Bernoff as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like … Continue reading Listening to the Groundswell

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The Social Technographics Profile

In Charlene Li and Josh Bernoff's 2011 book Groundswell: Winning in a world transformed by social technologies, they introduce the concept of the groundswell. The groundswell is “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (Li & Bernoff, 2011, pg. 9). Chapter … Continue reading The Social Technographics Profile

“Users of the World Unite!”

As many can probably relate, when I think of the term social media I automatically think of Facebook, Instagram, and Twitter. I also think of how nearly everyone I can think of and know is on some form of social media as long as they have access to the Internet. Despite its popularity "there seems to … Continue reading “Users of the World Unite!”